By their nature, soda companies use a lot of fuel—transporting beverages long distance ensures that. However, we are all citizens of this earth—the only home we have, and one that I, for one, would like to keep viable for human life without extreme adaptation.
That is becoming less likely as the CO2 levels in the atmosphere continue to rise. Soda companies could take a role in more efficient transportation—they have little to lose, and a lot to gain! As a KO shareholder, I am willing to have the company invest more in cleaner transportation and efficiency—the short-term costs, even if it means a smaller dividend payment, will pay off in the long term, not just for the company, but for all of us.
[N.B.: The above is my customization of the go60mpg.org/Future Fleet Care2 petition to the CEOs of the firms mentioned to cut down on their high level of oil use.]